The holy grail of advertising is solving the disconnect between online marketing and in-store purchases. “While we expect $150B more to be spent online between now and 2018, we expect $300B more to be spent offline in that same time,” states Forrester’s Sucharita Mulpuru.
We know e-commerce is growing leaps and bounds, but the retail store is far from dead. For advertisers, solving the attribution gap between online marketing and store sales is paramount.
Let’s go over some old, new, and emerging trends that will help bridge the online to in-store gap.
Read More: Online Searchers